Supreme vs Palace
Supreme and Palace both sell skate-rooted streetwear, but one is a New York label and the other is based in London. This comparison sets their current prices side by side and says where I could not compare fairly.

The two brands overlap on product and price, so the choice comes down to the pieces you like and where you can buy them.
Who they are
Palace is a London-based skateboard and clothing brand, according to Hunger Magazine, which covered its Spring 2024 lookbook. In the same piece Hunger reported that a Palace product description mocked Supreme and claimed that anyone who thinks Supreme is “realer” than Palace is wrong, and it noted that Supreme, Vans and The North Face then shared the parent company VF Corporation. Supreme has since been the subject of a July 2024 sale to EssilorLuxottica, per CBS News; see is Supreme worth it. I did not verify the founding years of either brand from these sources. Our Supreme guide has the history.
Prices side by side
These are listed prices on each brand’s own web shop on November 11, 2026. Supreme is in US dollars excluding tax; Palace is in pounds from its UK shop, and I did not check whether its prices include VAT. I did not convert currencies. The Palace figures come from the first 30 listings on its All page, so they are a sample, not its whole range.
- Hoodies and sweatshirts: Supreme $158 to $228 (21 listings). Palace Living Proof Hood, £148 in black print and in Woodland DPM camo.
- T-shirts: Supreme $44 to $54 (19 listings). Palace Living Proof T-shirt, £46 in black, white and navy.
- Jackets: Supreme $368 to $1,398 (6 listings). Palace £288 for the 10 oz Hooded Canvas Jacket up to £1,498 for the Sheepskin Flying Jacket; several jackets were sold out.
- Skateboards: Supreme skate items $36 to $72 (decks, wheels and trucks). Palace Living Proof Board 8.25, £65.
- Accessories: Supreme hats $40 to $198. Palace Living Proof Balaclava in camo £54 and gloves £48.
What the numbers do not show
Different currencies, tax treatment and release styles make a direct dollar comparison unfair, and a list of current prices says nothing about quality, which I did not test. Both brands also release by drop, so what is in stock changes. Resale prices differ again; see Supreme prices explained and best Supreme to buy.
Which to pick
Buy the one whose designs you prefer; on the items above the retail prices sit in a similar range. If you want a Supreme piece, where to buy Supreme covers official and resale routes, and how to spot fake Supreme covers authentication.
In the store now
Prices and sizes below come from the Supreme US online store on November 11, 2026, in US dollars, excluding tax. Stock changes by the hour.
Small Box Hooded Sweatshirt
Brushed-back fleece with pouch pocket. Sizes in stock: Small, Medium, Large, XLarge, XXLarge.
$158
Supreme US store · Image: Supreme US store
Questions
Is Palace cheaper than Supreme?
On the items I compared, prices sit in a similar range, but the shops use different currencies and I did not check tax.
Where is Palace based?
London, according to Hunger Magazine.
Did Palace mock Supreme?
Hunger reported a Palace product description that did, in January 2024.
Who owns Supreme?
A July 2024 deal sold it from VF to EssilorLuxottica, per CBS News; I did not confirm the closing date.
Which holds resale value better?
I did not find comparable current data for both, so I do not make that claim.
Janet Arklis
Janet Arklis is a fashion writer at Street Iconic. She covers streetwear brands, designer collaborations, sneaker culture, gaming and collectibles, with a focus on how a label’s history, ownership and design choices shape what ends up on the rack. Her guides trace where a brand came from, what it sells and what it costs, and she flags anything she could not verify.
Research support: AI tools working from public sources. Sources are listed at the end of every guide.
Keep reading
What Is Supreme?
The brand guide.
Is Supreme worth it?
Value, resale and ownership.
Best Supreme to buy
A data-led shortlist.
All brand guides
Browse every Street Iconic brand explainer.
Sources
- Hunger Magazine: Palace is taking shots at Supreme, The North Face and Vans (January 30, 2024)
- CBS News: Supreme sold to EssilorLuxottica (July 2024)
- Palace web shop: All, checked November 11, 2026
- Supreme US store: all products, checked November 11, 2026
Street Iconic is independent and not affiliated with Supreme. Figures were checked on November 11, 2026. This is not financial advice. Prices and images are from the Supreme US online store on that date, in US dollars, excluding tax. See our Disclaimer and Affiliate Disclosure.