What Is Supreme?
Supreme is the New York skate label founded by James Jebbia in 1994. VF bought it in 2020 for $2.1 billion, and in July 2024 VF announced a $1.5 billion cash sale to EssilorLuxottica. Here is the ownership history, from CBS News.
Supreme was sold for less than VF paid four years earlier, per the figures reported.
The ownership history
CBS News reports that Supreme was founded in 1994 by James Jebbia and that VF Corporation bought it in 2020 for $2.1 billion from Jebbia and two private equity firms. On July 17, 2024 the deal for EssilorLuxottica to pay $1.5 billion in cash was announced. The article describes the label as skate-culture clothing with a young customer base that builds demand through limited releases and collaborations, sold through its own online store and 17 physical stores in the US, Europe and Asia.
Since the sale
Search results mention EssilorLuxottica quarterly reports that name Supreme alongside Oakley and Ray-Ban; I did not open them, so I report no post-sale sales figures. I did not confirm the exact closing date.
Prices and drops
Supreme sells through its own drops. I did not check any official store, so no prices are listed.
Questions
Who owns Supreme?
EssilorLuxottica agreed to buy it from VF in a deal announced July 2024; I did not confirm the closing date.
Who founded Supreme?
James Jebbia, in 1994.
What did VF pay?
$2.1 billion in 2020.
What was the sale price?
$1.5 billion in cash.
How much does it cost?
I did not check.
Janet Arklis
Janet Arklis is a fashion writer at Street Iconic. She covers streetwear brands, designer collaborations, sneaker culture, gaming and collectibles, with a focus on how a label’s history, ownership and design choices shape what ends up on the rack. Her guides trace where a brand came from, what it sells and what it costs, and she flags anything she could not verify.
Research support: AI tools working from public sources. Sources are listed at the end of every guide.
Supreme guides
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- Is Supreme worth it?
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Sources
Street Iconic is independent and not affiliated with Supreme, VF or EssilorLuxottica. Figures were checked on November 9, 2026. I did not check any official store, so no prices are listed. See our Disclaimer and Affiliate Disclosure.
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