Zendaya’s Fashion Brand

Zendaya is an American actor and singer, not a clothing company, but she has several fashion ventures: her own Daya by Zendaya line (shoes from 2015, clothing from 2016), the Tommy x Zendaya capsules with Tommy Hilfiger (2019), and a co-designed footwear and apparel collection with the Swiss sportswear brand On (2025 to 2026). She is also a house ambassador for Louis Vuitton.

Research date: October 24, 2026. Prices and availability change, so each one below is dated and sourced. Facts are marked as confirmed (brand announcement or major outlet), third-party (media, retailers) or analysis (my own reading).

A note on fit for this site: Zendaya is not a Japanese streetwear brand. This guide treats “Zendaya” as a fashion name made up of her own lines, collaborations and style influence. I found no verified Japan-specific fashion project.

Zendaya’s Fashion Ventures at a Glance

Introduction to Zendaya as a Fashion Name

Zendaya became known as an actor and singer, then as a red-carpet fashion figure. Britannica notes she is known for showstopping outfits and that she has been chosen as the face of luxury brands such as Louis Vuitton and Bulgari (Britannica). Her style is built with her long-time stylist Law Roach, who calls himself an “image architect.”

It matters for street culture because her On collection, her Tommy Hilfiger capsules and her sneaker-led collaborations have pushed celebrity design toward comfort, movement and everyday wear.

Brand History and Background

Her fashion work started with footwear. Refinery29 reported in 2016 that Daya by Zendaya had been a shoe line she co-designed with Law Roach, and it then expanded into clothing (Refinery29). In 2018 she became a global ambassador for Tommy Hilfiger and co-designed Tommy x Zendaya. In 2024 she became the face of On, and the two have since co-created footwear and clothing.

Her style has also been shaped by moments in public view. At the 2015 Oscars a commentator made a remark about her locs that drew on negative stereotypes, and she responded on Instagram the next day (Britannica). For the September 2020 InStyle issue, she and Roach chose to work only with Black designers, artists and creatives (Wikipedia).

Origin and Founding Year

Sources disagree on when Daya began. Essence and Refinery29 coverage points to the clothing line launching in November 2016, and a shoe line in August 2015, while a Gulf News report says she launched her first clothing line in 2013 (Gulf News). I use 2015 for shoes and 2016 for clothing. At launch, Daya’s clothing came in sizes 0 to 22, included many gender-neutral pieces, and its most expensive garment was $158 (Refinery29; Essence). It launched with pop-ups in New York, Chicago and Los Angeles and a companion app.

Founder, Owner and Creative Director

• Daya: created by Zendaya with Law Roach. I could not find who owns or operates the line today. A fan-news report says Zendaya cut ties with the company operating Daya after customer complaints about cancelled and undelivered orders (MeFeater, undated, low confidence).
• Tommy x Zendaya: a collaboration owned and sold by Tommy Hilfiger, which is part of PVH Corp. (widely reported; not re-verified here).
• Zendaya x On: co-created with On and designed alongside Law Roach, according to the Hollywood Reporter.

Headquarters and Country of Origin

There is no single Zendaya company headquarters that I could verify. Daya was an American venture. Tommy Hilfiger is an American brand, and On is a Swiss company, so each project has a different base.

Brand Mission, Vision and Philosophy

Her documented stance is inclusivity and self-expression. When she launched Daya, she said she wanted everyone to feel part of the brand and wanted pieces that felt “expensive, luxurious and editorial” but affordable (Essence). With Tommy Hilfiger she described fashion as a way to celebrate self-expression and individuality (Malay Mail/AFP). With On she has tied the work to movement, saying movement looks different for everyone (Tom’s Guide).

Inspiration Behind the Brand

• 1970s glamour: the first Tommy x Zendaya collections drew on 1970s style and its influential women (Essence; Harper’s Bazaar Malaysia).
• Ballet: the Cloudnova Moon is described as a ballet-inspired sneaker (Hollywood Reporter).
• Red-carpet history: the Roach and Zendaya approach of referencing archive and vintage looks, such as her 2021 Academy Awards homage to Cher (AOL).

Zendaya and Japanese Streetwear Culture

I found no verified link to Japanese streetwear, Japanese designers or a Japan-only release. Her influence on street style comes mainly through sneaker and sportswear partnerships. For Japanese labels, see our Brands section.

Brand Growth Timeline

Signature Style and Design Identity

• Daya: clean, casual and unisex pieces, with a wide size range and playful, colorful styling.
• Tommy x Zendaya: retro, 1970s-inspired American sportswear, with Tommy’s signature colors reinterpreted.
• On collection: ballet-core sneakers, ribbed tanks, drawstring skirts, parachute pants and shorts.
• Red-carpet style: theatrical, often vintage or archive-based, built with Roach.

Popular Collections and Product Categories

• Footwear: Daya shoes; Cloudzone Moon and Cloudnova Moon sneakers with On.
• Apparel: Daya tops, bottoms, dresses, jumpsuits and outerwear; Tommy x Zendaya apparel, accessories, swimwear and underwear; On tops, jackets, skirts, parachute pants and shorts.
• Beauty and fragrance (ambassadorships): Lancôme and Prada Paradoxe.

Seasonal Collections and Drops

Tommy x Zendaya followed Tommy Hilfiger’s seasonal, see-now-buy-now show model, with Spring 2019 and Fall 2019 capsules. The On partnership runs on a spring-summer drop, with SS26 as the first full collection. Daya launched as a single full line with a second unisex collection reported later (third-party).

Latest Collection and Upcoming Releases

The latest verified product release is the Zendaya x On SS26 collection, launched April 16, 2026, through on.com, On stores and select retailers. The latest verified brand news is her Prada Paradoxe ambassador role (July 29, 2026), which is a fragrance partnership, not a clothing line. I found no announced next release date for On or Tommy Hilfiger, so I am not stating one.

Limited Editions and Exclusive Drops

The On collection was described as limited-edition (Yahoo Shopping). The earlier Cloudzone Moon sold out in most sizes and was restocked after demand, according to the same outlet. I found no numbered editions or regional-only releases.

Collaborations with Brands, Artists and Designers

Bestselling and Most Iconic Pieces

No sales rankings were published. The pieces most often highlighted are the Cloudzone Moon and Cloudnova Moon sneakers and the Tommy x Zendaya runway looks. Reports say the Cloudzone Moon “sold out most sizes” before a restock (Yahoo Shopping). That supports strong demand but does not show total units, so I do not call it a bestseller.

Fabric Quality, Materials and Craftsmanship

The On shoes use the company’s CloudTec cushioning, which Tom’s Guide says the Cloudzone Moon borrowed from On’s running shoes. I did not find verified material details for Daya or Tommy x Zendaya, so I do not describe them.

Manufacturing Location and Production Process

I did not find a verified manufacturing breakdown for any of these lines. Check each product label and the brand’s own pages.

Logo, Branding and Signature Details

Daya takes its name from her childhood nickname (third-party summary). The Tommy x Zendaya collections used Tommy Hilfiger’s own branding alongside the collaboration name, and the On shoes carry On’s branding with Zendaya’s name on the collection page. I did not find a separate Zendaya logo.

Pricing and Product Categories

These are launch or listed prices from the dates shown. All are retail prices, not resale.

Sizing, Fit and Size Guide

Daya launched in sizes 0 to 22 and many pieces were gender-neutral (Refinery29). The On Cloudnova Moon is sold in unisex sizing across four colorways: Wolf Alloy, Dew Spruce, Fig and Black Ink (Sole Retriever). Check On’s own size chart for conversions between men’s and women’s sizes, and for apparel.

How to Style Zendaya’s Fashion Pieces

Analysis, not brand guidance:

• Ballet-core: Cloudnova Moon sneakers with a ribbed tank and a drawstring midi skirt.
• Sporty: parachute pants, a technical jacket and a pair of tonal sneakers.
• Retro: 1970s-inspired separates in warm tones, as in the Tommy x Zendaya shows.
• Everyday unisex: neutral Daya-style basics layered with one bold accessory.

Target Audience and Customer Demographics

Daya aimed at fans seeking affordable, inclusive fashion. On targets lifestyle and running customers, and the Zendaya collection speaks to fans of her style. Prices range from the mid-level (On at $200 and under for the items listed) to luxury for her ambassador partners. I found no reliable demographic statistics, so I am not giving any.

Popularity in Japan and International Markets

Tommy x Zendaya’s first collection was available in more than 70 countries immediately after the Paris show (Gulf News). The On collection is sold via on.com, On stores and select retailers worldwide. I found no Japan-specific sales data.

Celebrity Endorsements and Influencer Impact

Zendaya is the endorser. Her documented paid ambassadorships and partnerships include Tommy Hilfiger (from 2018), Lancôme, Bulgari, Louis Vuitton (from 2023), On (face since 2024), Rolex (2025) and Prada Paradoxe (2026). Some outlets describe Valentino as a past partner, but I could not confirm the terms or dates in a primary source. Her influence on resale and sell-outs is visible, such as Cloudzone Moon selling out most sizes. Her red-carpet looks in other brands are not necessarily paid, and I cannot tell which are.

Sustainability and Ethical Manufacturing

I found no verified sustainability or labor-practice statements for Daya, Tommy x Zendaya or the On collection specifically. Daya’s fulfilment problems are the only documented operations issue, and they are reported by a low-confidence source.

Where to Buy Authentic Products

For the On collection, buy from on.com, On stores or select retailers on its list. For Tommy Hilfiger pieces, use Tommy Hilfiger’s official stores or authorized retailers. I found no active Daya store, so Daya items will be secondhand.

Official Website and Authorized Retailers

• On: on.com Zendaya collection page.
• Personal site: zendaya.com (her main website; not a store).
• Tommy Hilfiger: tommy.com and its regional sites.

How to Identify Authentic vs. Fake Products

I found no authentication guide from On, Tommy Hilfiger or Daya. Practical steps: buy from On’s own channels, compare colorway names and style codes with On’s product pages (Sole Retriever lists SKU 3WG10743290 for Wolf Alloy), and be careful with prices far below retail. Hard-to-find sneakers attract counterfeits, so for resale, ask for sole, tag and box photos.

Resale Market and Collectibility

Sole Retriever listed “live” marketplace prices for the Cloudnova Moon of $276 (Wolf Alloy), $338 (Dew Spruce), $300 (Fig) and $290 (Black Ink) against a $200 retail price in April 2026. These are marketplace asking or last-sale prices on a sneaker-data site, not verified completed sales, and they change quickly. I did not collect resale data for Daya or Tommy x Zendaya.

Zendaya vs Other Celebrity Fashion Partnerships

These are brand-partnership comparisons, not Japanese labels. I did not collect comparable prices.

Recent News and Brand Developments

• July 29, 2026: Prada Beauty names Zendaya global ambassador for Prada Paradoxe (FashionNetwork).
• May 2026: she skipped the Met Gala while Law Roach attended (AOL/People).
• April 16, 2026: the Zendaya x On SS26 collection launches.

Future Direction and Growth Potential

Analysis only, not a forecast:

• Opportunities: the On partnership is expanding from one sneaker into a full collection, and her ambassador roles keep her visible in luxury.
• Risks: celebrity lines depend on the star’s time and on the partner brand, and Daya’s operations problems show how a line can stall.
• Open question: whether she will launch another own-label line is not announced.

Monthly and Annual Worldwide Sales and Profit Analysis

Business structure

Zendaya does not run a single fashion company that publishes results. Daya appears to be a private venture with no public filings that I found. Tommy x Zendaya sold within Tommy Hilfiger, and On’s collection sold within On, which is a listed company. Group results for those companies describe whole businesses, not Zendaya-specific lines, so I do not use them. A star’s personal earnings are also not brand revenue.

Charts

No monthly or annual charts are provided, because no reliable sales or profit data exists for any Zendaya-branded line. I have not estimated or divided any parent-company number.

Data availability

Business milestones such as new ambassadorships, collaborations and launch dates show market presence, but they are not revenue.

Frequently Asked Questions

What is Zendaya known for in fashion?

Red-carpet style with Law Roach, Daya by Zendaya, Tommy x Zendaya and her On collection.

Does Zendaya have her own clothing brand?

She launched Daya by Zendaya in 2015 (shoes) and 2016 (clothing). I found no current store.

When was Daya launched?

Shoes in August 2015 and clothing in November 2016, though one report says 2013.

Who owns Daya by Zendaya?

Not verified. It was created by Zendaya with Law Roach and operated through a company that she reportedly left.

Is Zendaya a Japanese streetwear brand?

No. She is an American actor with fashion ventures, and I found no Japan-specific project.

What is Zendaya x On?

A co-created sneaker and apparel collection with the Swiss brand On, first as the Cloudzone Moon (August 2025) and then a full collection on April 16, 2026.

How much is the Zendaya x On Cloudnova Moon?

$200 in the US and £170 in the UK at launch.

Is Zendaya a Prada ambassador?

Yes, for Prada Beauty’s Paradoxe fragrance, announced July 29, 2026. That is a beauty role.

Where can I buy authentic Zendaya x On products?

On.com, On stores and select retailers.

Are Zendaya products resold at higher prices?

Marketplace data in April 2026 showed prices above $200 retail for the Cloudnova Moon, but these were not verified completed sales.

Related Reading on Street Iconic

Explore more in our Brands, Style Guides, Outfit Ideas and Clothing sections.

Sources

• Britannica: Zendaya
• Wikipedia: Zendaya
• Refinery29: Daya by Zendaya
• Essence: Daya by Zendaya
• Malay Mail/AFP: Tommy Hilfiger ambassador
• Refinery29: Tommy x Zendaya Paris show
• Hollywood Reporter: Zendaya x On
• Sole Retriever: Zendaya x On release
• FashionNetwork: Prada Paradoxe ambassador
• AOL/People: 2026 Met Gala

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