NBA YoungBoy (YoungBoy Never Broke Again)

YoungBoy Never Broke Again, also known as NBA YoungBoy (Kentrell DeSean Gaulden, born October 20, 1999), is an American rapper who founded the label Never Broke Again in 2015. His merchandise business includes an official store, a collaboration with the streetwear label Vlone, and a licensing dispute with a merch partner. He was granted a presidential pardon in May 2025 and released the album Slime Cry on January 16, 2026.

Research date: October 24, 2026. YoungBoy is an artist and label founder, not a clothing company with public accounts, so this guide covers his merchandise and brand partnerships. Legal facts are stated plainly from published reporting. Prices are dated and sourced. Facts are marked as confirmed (major outlets, official store pages), third-party (retailers, marketplaces) or analysis (my own reading).

A note on fit for this site: He is American, not Japanese, and merchandise is the connection to streetwear: the official Never Broke Again clothing line, the Vlone collaboration and tour merch.

YoungBoy Never Broke Again at a Glance

Introduction

YoungBoy is one of the most commercially active rappers of his generation, with merchandise sold through his official store and at live shows. Wikipedia notes that his seventh album, I Just Got a Lot on My Shoulders (2024), saw a steep commercial decline, while his eighth and ninth albums, MASA (2025) and Slime Cry (2026), both peaked within the Billboard 200’s top ten.

In streetwear terms, his significance is as an artist whose merchandise and Vlone collaboration traded on resale markets, and whose business relationships, such as a licensed merch deal, shaped how his clothing is sold.

Brand History and Background

He founded Never Broke Again in 2015. The label has signed artists including NoCap and Quando Rondo (Wikipedia). After a period in prison on gun charges, he was released following a plea deal and, in May 2025, after almost two months on probation, was granted a presidential pardon by Donald Trump (Billboard; Wikipedia).

His 2025 album MASA, short for “Make America Slime Again,” referenced the pardon and a political slogan. The tour of the same name began in September 2025.

Origin and Founding Year

The Never Broke Again label was founded in 2015. I did not find a founding date for a separate Never Broke Again clothing company, and the official store lists apparel under the same name. An earlier merchandise licensing deal was signed in 2023 (see the legal section).

Founder, Owner and Creative Director

• Founder and artist: YoungBoy Never Broke Again.
• Label: Never Broke Again, with Motown listed as current distributor and Atlantic and APG as former labels (Wikipedia).
• Merch: an exclusive licence to sell apparel online and at shows was granted in 2023 to a company called Westside, which later sued (Billboard, below).
• Creative director: not named in the sources I found.

Headquarters and Country of Origin

He is an American artist. I did not verify a headquarters for the label or merch business in the sources I used, so I do not state one.

Brand Mission, Vision and Philosophy

There is no formal mission statement. The brand identity is built on his name, album artwork and phrases such as “Slime.” The official store’s merchandise names (“38 Paisley,” “Walk Em Down,” “Slime Cry”) tie directly to his songs and albums.

Inspiration Behind the Brand

Merchandise graphics draw on his album art and recurring imagery such as skeletons, crosses and paisley patterns (official store item names). I found no designer statement about inspirations.

YoungBoy and Japanese Streetwear Culture

I found no Japan-specific partnership. The streetwear link is Vlone, the U.S. label whose collaborations with YoungBoy sold on resale marketplaces. For Japanese labels, see our Brands section.

Brand Growth Timeline

Signature Style and Design Identity

• Graphics: skeleton and cross artwork, portraits, rhinestone and paisley treatments.
• Fits: boxy T-shirts, hoodies, zip-ups, basketball jerseys and sweatpants (official store).
• Naming: items are named after songs and albums.

Popular Collections and Product Categories

• Tops: T-shirts, boxy tees, hoodies, zip hoodies, jerseys.
• Bottoms: sweatpants.
• Accessories: bandanas and headties.
• Music merch: vinyl and album bundles through Warner Music’s store.

Seasonal Collections and Drops

Merchandise follows album and tour cycles: for example, the official store has listed MASA tour items and “Slime Cry” items. I did not find a seasonal calendar.

Latest Collection and Upcoming Releases

The official store currently lists Slime Cry portrait tees and eagle hoodies, boxy tees, Skeleton Cross hoodies and other items, with a banner promoting More Leaks 2. I found no announced next drop.

Limited Editions and Exclusive Drops

Some items sell out, such as the Hustlers Haven hoodie, listed as sold out on the official store. Collaboration pieces with Vlone are no longer in stock at the retailers I found, such as the Sticks and Kacey Talk hoodies on Merchbar.

Collaborations with Brands, Artists and Designers

Bestselling and Most Iconic Pieces

No sales data is published. The most visible collaboration pieces are the Vlone tees and hoodies. On the official store, the most expensive item is the Walk Em Down hoodie ($225), but I cannot say it is the best seller.

Fabric Quality, Materials and Craftsmanship

I did not find verified fabric specifications for the official store, so I make no claims. Check each product page and label.

Manufacturing Location and Production Process

Not verified in the sources I used.

Logo, Branding and Signature Details

The Never Broke Again name, the “NBA” initials and the “Slime” wording appear across merchandise. Because “NBA” also stands for the basketball league, buyers should check product names carefully.

Pricing and Product Categories

Prices from the official store as seen in October 2026 (USD). The store’s listed maximum price is $225.

Analysis: everyday tees and hoodies are priced $40 to $80, while heavier or embellished pieces reach $175 to $225.

Sizing, Fit and Size Guide

I did not find a verified size guide. The official store lists boxy-fit tees, so size up or down based on the product chart. Resale sellers list sizes from M to 3XL.

How to Style YoungBoy Merch

Analysis, not brand guidance:

• A boxy graphic tee with cargo pants and simple sneakers.
• A zip hoodie as an outer layer over a plain tee.
• Basketball jerseys with relaxed denim or sweatpants.

Target Audience and Customer Demographics

The audience is fans of his music and Southern hip-hop streetwear. I found no reliable demographic statistics, so I am not giving any.

Popularity in Japan and International Markets

He told Complex that his Slime Cry tour plans include a European leg (Wikipedia). I found no data on Japan.

Celebrity Endorsements and Influencer Impact

He is the celebrity. The only third-party fashion partner I verified is Vlone, and the Bravest Studios mule appears on StockX. I did not verify other partnerships.

Sustainability and Ethical Manufacturing

I found no published sustainability statements and make no claims.

Where to Buy Authentic Never Broke Again Merch

Buy from the official store (shop.youngboynba.com), Warner Music’s official store for music bundles, and tour venues. Resale appears on marketplaces such as eBay and StockX.

Official Website and Authorized Retailers

• Official store: shop.youngboynba.com.
• Warner Music store: store.warnermusic.com carries vinyl and music items.
• Retailer listings seen: Merchbar for Vlone collaboration items (out of stock).

How to Identify Authentic vs. Fake Merch

I found no official authentication guide. Practical steps: buy from the official store or tour, check item names against the store’s listings, be careful with unbranded “official merch” sellers, and treat prices far below the official range with caution. Note also the dispute described below: because licensing is contested, tour or online merch may differ by seller, so confirm who is selling an item.

Merch Licensing Dispute

In August 2025, Westside, a merchandise company, filed a federal complaint saying it had paid YoungBoy a $1 million advance in 2023 for the exclusive right to sell his apparel and merchandise online and at shows. It alleged breach of contract over new merchandise planned for the MASA tour, and said he had largely not met promotional obligations while in prison (Billboard). These are allegations in a complaint. I did not find a ruling or settlement.

Resale Market and Collectibility

Collaboration pieces trade at higher prices than official store retail. A StockX page, which appears to be an older cached copy, lists lowest asks of $390 for the Kacey Talk hoodie, $299 for the Murder Business tee, $250 for the Sticks hoodie black and $80 to $165 for various Vlone tees. An eBay listing showed a Vlone Bones hoodie at $150 or best offer. Official tour and store merch resells for much less: pre-owned hoodies at about $40 and tees at about $9 to $45 on eBay. All are asking prices, not completed sales, and some may be stale.

YoungBoy vs Other Rapper Merch Brands

I collected no comparable prices, so this is qualitative.

Recent News and Brand Developments

• 2026: More Leaks 2 (shown on the official store) and Slime Cry (January 16).
• August 2025: merch licensing lawsuit filed.
• July 25, 2025: MASA released.
• May 2025: presidential pardon.

Future Direction and Growth Potential

Analysis only, not a forecast:

• Opportunities: a touring cycle in 2026, including a planned European leg, and a deep catalogue of releases.
• Risks: the unresolved licensing dispute, weak sales of some releases (the DeShawn mixtape was reported to have a low first week), and reliance on a single personality.
• Open question: whether Vlone or other collaborations return. None is announced.

Monthly and Annual Worldwide Sales and Profit Analysis

Business structure

YoungBoy is an individual artist whose label is private. Motown, a Universal Music Group label, distributes the music, but UMG’s results do not break out his sales. Merchandise results are not published. The only contract figure public is the alleged $1 million advance in the licensing dispute, which is an allegation, not revenue.

Charts

No monthly or annual charts are provided because no reliable sales or profit figures exist. Chart positions and resale asks measure popularity and demand, not income, and I will not turn them into revenue.

Data availability

Frequently Asked Questions

Who is NBA YoungBoy?

Kentrell Gaulden, an American rapper born in 1999 who founded the label Never Broke Again.

Is YoungBoy pardoned?

Yes. He was granted a presidential pardon in May 2025.

What is Never Broke Again?

His record label, founded in 2015.

Where can I buy official merch?

shop.youngboynba.com and tour venues.

How much is YoungBoy merch?

Tees $40 to $50, hoodies $75 to $225, sweatpants $175 on the official store.

Did YoungBoy work with Vlone?

Yes, on tees, hoodies, sweatpants and longsleeves, now mostly resale.

Is YoungBoy a Japanese streetwear brand?

No. He is an American artist.

What is the merch lawsuit?

Westside alleges breach of an exclusive merch licence, per an August 2025 complaint. I found no ruling.

What was his latest album?

Slime Cry, released January 16, 2026.

Is there financial data?

No. Merch and label finances are private.

Related Reading on Street Iconic

Explore more in our Brands, Style Guides and Clothing sections.

Sources

• Wikipedia: YoungBoy Never Broke Again
• Billboard: merch lawsuit
• Billboard: plea deal and release
• Wikipedia: Slime Cry
• Wikipedia: MASA
• YoungBoy Never Broke Again official store
• StockX: YoungBoy NBA

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