What Is Woolrich?
Founded in 1830 in a Pennsylvania mill town, Woolrich is now steered from Turin. Its European business was bought by BasicNet, its rights outside Europe sit with a Chinese group, and its Arctic Parka still defines the brand. Here is the story, the prices and the numbers.
Woolrich sells the idea of a cold morning handled properly: a buffalo-check wool shirt, a parka lined for the Arctic, a blanket that outlasts the house. It calls itself the oldest outdoor clothing company in the United States, and for most of its life it was run like one, from a mill in Pennsylvania. Today the strategy is set in Italy.
The story
The first mill opened in 1830 at Plum Run, Pennsylvania, founded by John Rich, with Daniel McCormick named as a co-founder in one company history. Woolrich, Inc. handled manufacturing “from sheep to shirt,” making cloth for hunters, loggers and trappers, before it turned into a brand-builder. The Arctic Parka, the piece most people mean by Woolrich, was conceived in 1972 as survival gear for the Canadian Arctic islands, according to the brand. Wikipedia reports that the company announced in September 2018 it would close its last U.S. plant, in Woolrich itself.
By then the brand had already changed shape. W.P. Lavori in Corso, an Italian company that licensed the name for Europe, took control of the business around 2016. In 2018 the investment firm L-GAM bought it, and WWD says L-GAM exited after seven years.
- 1830Woolen mill founded at Plum Run, Pennsylvania.
- 1972The Arctic Parka is conceived.
- 2013Revenue of about US$250 million (Wikipedia).
- September 2018Last U.S. plant announced to close; L-GAM buys the business.
- November 2023Todd Snyder named creative director of the new Black Label line.
- Fall 2024The first Black Label collection: 65 pieces, from a $128 snood to a $1,498 parka.
- November 2025BasicNet agrees to buy Woolrich Europe; Wikipedia says the acquisition completed in December.
- January 2026Woolrich shows at Pitti Uomo with an archive-led presentation.
- October 23, 2026BasicNet reports nine-month results that include Woolrich.
Who owns it now
Ownership is split. BasicNet, the Turin group behind Kappa, Robe di Kappa, K-Way, Superga, Sebago and Briko, agreed in November 2025 to buy Woolrich Europe S.p.A. and the brand’s European rights, with an enterprise value of about €90 million and a possible earn-out for 2026 to 2028. Baoxiniao, a Chinese group that controls brands including Saint Angelo and Hazzys, took the rights outside Europe. FashionNetwork’s headline cites €40 million for the deal, which conflicts with the €90 million enterprise value in the same article, so treat that headline figure as unexplained.
BasicNet chief executive Lorenzo Boglione has been candid. He told FashionNetwork that Woolrich had “a turnover of 90 million but was in great financial difficulty,” that the strategy over the next two to three years would not be driven by numbers, and that the brand is much more than one jacket. The integration has been painful in Italy: the new owner moved to close the Bologna and Milan offices and ask 139 employees to relocate to Turin, which brought a union dispute.
The range
Arctic Parka family
Arctic Parka, Cloud Arctic Parka, Arctic Anorak, Mountain Parka and Polar Parka, in Ramar Cloth and Mountain Cloth with detachable fur on some versions.
Woolrich Woolen Mills
An archive-led line introduced for Fall/Winter 2026, with barn coats and other pieces reinterpreted from the archive.
Black Label by Todd Snyder
A premium line split into Heritage and Technical; first collection in fall 2024.
Shirts, knits, blankets
Buffalo-check shirts, wool and cashmere knitwear, and blankets.
Price chart: Woolrich parkas, in US dollars
Retail listings seen in 2026, plus one resale ask. Full bar equals $1,500.
Sources: a U.S. Woolrich store page (operator not confirmed), Grailed and Fashion Dive. Retailer prices for the Arctic Parka have ranged from about $300 to over $1,000, per an older Stylight article.
Chart: how BasicNet’s nine months changed
Change versus the first nine months of 2025. Bars show the size of the move; the label shows the direction. Full bar equals 70%.
Red bars are increases and grey bars are decreases. EBITDA and EBIT changes are calculated from €39.8M to €38M and €23.4M to €8.9M. These are group figures, not Woolrich alone. Source: FashionNetwork, October 2026.
From the Woolrich US store
Prices as listed on woolrich.us on November 8; the store is the one linked from woolrich.com/us.
Arctic Parka with Detachable Fur (women)
The detachable-fur Arctic Parka in the women’s range.
$950
Woolrich US store · Image: Woolrich
Cloud Arctic Parka with Hood
A hooded Arctic Parka in a lighter cloud-style cut.
$765
Woolrich US store · Image: Woolrich
Mountain Down Jacket in Recycled GORE-TEX
A down jacket in recycled GORE-TEX fabric.
$1,010
Woolrich US store · Image: Woolrich
Hooded Military Jacket in Ramar Cloth
A hooded military-style jacket in the same Ramar Cloth.
$650
Woolrich US store · Image: Woolrich
Where to buy
| Channel | What you get | Notes |
|---|---|---|
| woolrich.com (regional sites) | Main line, Woolen Mills, Arctic Parka | The brand’s own site; Wikipedia lists www.woolrich.com |
| Woolrich stores | Full collections | 25 in Europe at the time of the BasicNet deal |
| A second U.S. store site | Listed as an official store | I could not confirm which Woolrich entity runs it |
| Established retailers and marketplaces | Past-season parkas | Check the season and the seller |
The Arctic Parka is widely copied. Buy from the brand or an established retailer, compare fabric names such as Ramar Cloth with the product page, and be suspicious of any parka priced far below the ranges above. I found no official authentication guide.
What the numbers say
Woolrich is no longer one company, so there is no single Woolrich result. BasicNet (listed in Milan) owns Woolrich Europe, Baoxiniao owns the rights elsewhere, and neither publishes a Woolrich-only worldwide figure.
| Item | Figure | Scope and source |
|---|---|---|
| Revenue, 2013 | About US$250 million | Woolrich Inc. (Wikipedia) |
| Revenue, 2025 (expected) | About €90 million | Woolrich Europe S.p.A. only (BasicNet) |
| BasicNet consolidated revenue, 9 months 2026 | €369 million, up from €303.4 million | Group, includes Woolrich and Sundek |
| BasicNet EBIT, 9 months 2026 | €8.9 million, down from €23.4 million | Group |
| BasicNet aggregate sales, 9 months 2026 | €745 million (+11.5%); Europe about 83% | Group network, including licensees |
The pattern is what you would expect from an acquisition: revenue jumps because Woolrich and Sundek are now consolidated, while profit falls as integration and retail costs rise. That matches the owner’s warning that it bought a business in difficulty and will not chase quick results. The figures do not show how Woolrich itself is performing.
How it compares
| Label | Base | Signature outerwear | Price marker | Our guide |
|---|---|---|---|---|
| Woolrich | U.S. origin; Italy-led in Europe | Arctic Parka | $580–$950 on the U.S. store | This guide |
| White Mountaineering | Tokyo | GORE-TEX parkas and down jackets | ¥159,500–¥170,500 for parkas | White Mountaineering guide |
| Wooyoungmi | Seoul and Paris | Coach jackets and bombers | $439–$481 on sale, from $1,290–$1,415 | Wooyoungmi guide |
| Wilson (Amer Sports) | Chicago | Sports equipment and apparel | Collaboration rackets at $260 | Wilson guide |
Questions
What is Woolrich?
An American outdoor clothing brand founded in 1830, best known for the Arctic Parka.
Who owns Woolrich?
BasicNet owns the European rights and operations after a deal agreed in November 2025, and Baoxiniao owns the rights outside Europe.
Is Woolrich still American?
American in origin. Its European business is now run from Turin.
Who designs Woolrich Black Label?
Todd Snyder was named creative director in November 2023. I could not confirm whether that has changed since the takeover.
How much does a Woolrich Arctic Parka cost?
$950 for the Ramar Cloth version with detachable fur and $765 for the Cloud Arctic Parka on a U.S. store page. Retailers have ranged from about $300 to over $1,000.
How much revenue does Woolrich make?
Woolrich Europe was expected to reach about €90 million in 2025. A worldwide figure is not published.
Janet Arklis
Janet Arklis is a fashion writer at Street Iconic. She covers streetwear brands, designer collaborations, sneaker culture and Japanese fashion, with a focus on how a label’s history, ownership and design choices shape what ends up on the rack. Her guides trace where a brand came from, what it sells and what it costs, and she flags anything she could not verify.
Research support: AI tools working from public sources. Sources are listed at the end of every guide.
Keep reading
White Mountaineering
Tokyo’s outdoor-fashion label after its founder’s exit.
Wilson
A sporting-goods giant and a Kith collaboration.
Wooyoungmi
Korean menswear that won over Paris.
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Sources
- Woolrich US store
- FashionNetwork: BasicNet nine-month revenue
- FashionNetwork: BasicNet acquires Woolrich Europe
- FashionNetwork: Woolrich looks to its past
- Fibre2Fashion: BasicNet to acquire Woolrich
- WWD: Woolrich strategy at Pitti Uomo
- Fashion Dive: Todd Snyder’s Black Label launches
- WWD: Todd Snyder named Black Label creative director
- Woolrich: Arctic Parka
- Grailed: Woolen Mills Arctic Parka
- Wikipedia: Woolrich
Street Iconic is independent and not affiliated with Woolrich or BasicNet. Prices change; figures were checked in October and November 2026. Product images are from the Woolrich US store. See our Disclaimer and Affiliate Disclosure.
