What Is Wellipets?
Wellipets makes the frog-faced green wellington that kids wore in 1980s Britain, and that grown-up fashion rediscovered through JW Anderson. It is a rain boot first, not a comfort-shoe label. Here is the story, the collaborations and what the boots cost.
Some products become a cultural shorthand. For Britain, the frog wellie is one: a bright green boot with bulging eyes on the toe and a red grin. Wellipets owns that shape, and in the last few years the fashion world has caught on.
The story
Wellipets says it has a history dating back to 1983, was founded in the United Kingdom, and was the first rain boot to mix the traditional wellington with a playful element, the frog. I could not verify the founding date or founder independently, so treat 1983 as the brand’s own claim. Media reports, including Hypebeast and Grazia, say Princess Diana dressed Prince William and Prince Harry in the boots, and the brand’s own site has a section titled “The Frog Princess.” They spread to children across the UK, then to buyers in Europe and Japan, per Hypebeast.
The label has since been reintroduced as a design-led brand: its site describes it as optimistic, caring and obstinate, and says it dedicates itself to restoring and maintaining frog habitats. A 2023 feature syndicated on inkl noted that the frog boots were then sold only in children’s sizes, with adult sizes promised, and that used vintage pairs sold for about £50. Adult versions have since appeared through collaborations.
- 1983Origin date given by the brand.
- January 15, 2023Frog loafers appear in JW Anderson’s men’s show in Milan (Highsnobiety).
- April 20, 2023JW Anderson x Wellipets goes on sale at jwanderson.com, wellipets.com and two JW Anderson stores.
- September 1, 2023The collaboration reaches select retailers.
- November 13, 2024Rust x Wellipets boots announced, up to UK 11 / US 12 / EU 46.
How they are made
The official site says the whole process, from start to finish, takes place in Italy, in the Marche region, the heart of the Italian shoe trade. A wooden last and an aluminium mould shape the boot, and the footbed uses Italian suede over a damping PU cushion, finished with the brand logo. Boxes are made from recycled carton. Hypebeast adds that the shell is waterproof PVC, the footbed is a blend of recycled wool and recycled polyester, and that pairs can be refurbished several times before being recycled into new ones. These are brand and press claims, and I did not test them.
Collaborations
JW Anderson
A frog loafer or clog for men and women in green, yellow and blue, made in Italy from recyclable PVC with a hand-painted red mouth.
Rust
A real-life version of the video game’s frog boots, with an in-game item. Announced November 13, 2024.
Jonathan Anderson has said the boots remind him of his childhood, and the brand said it gave him full creative freedom. The pairing coincided with a wave of odd, playful footwear; Grazia placed it alongside MSCHF’s Big Red Boot and the Salehe Bembury Crocs.
Products and prices
Frog Wellingtons Matt Green
A matt finish, listed in the men’s range on wellipets.com.
€180 on wellipets.com
Wellipets · Image: Wellipets
Frog Wellies Green (kids)
The classic children’s boot. €75 for sizes 25 to 29 and €85 for sizes 30 to 36 at a Belgian retailer.
€75–€85
Carmi · Image: Wellipets
JW Anderson x Wellipets Frog Clogs
Green rubber, made in Italy; a wide fit. Original retail was $510.
$405 men; $407 women
Rust x Wellipets Frog Boots
Adult sizes to UK 11, with an in-game item. Price from a fan review, undated.
About $220
Price chart: adult frog footwear and pre-owned pairs, in US dollars
Mixed sources: new listings, asking prices and one marketplace sale. Full bar equals $550.
StockX showed a single sale in the past year ($229 to $330 range), so treat it as thin data. Eyeing the same boot? A 2023 Yahoo feature said Wellipets’ own boots then retailed under $200, and about $75 in kids’ sizes.
Where to buy
| Channel | What you get | Notes |
|---|---|---|
| wellipets.com | Frog Wellingtons, including a women’s section | The brand’s own shop; it listed the adult frog wellingtons at €180 and the kids’ boots at €75 |
| JW Anderson | Frog clogs | Launch channels were its website and the Soho and Milan stores |
| Level Shoes | Frog clogs | Listings seen at $405 to $407, duties included |
| Carmi (Belgium) | Kids’ frog wellies | €75 to €85 |
| eBay, StockX | Vintage and collab pairs | Check condition, size and seller |
Frog-faced wellies are also made by other brands: eBay carries Joules Wellibob, TU and Camminare versions, which are not Wellipets. I found no official authentication guide, so check for the Wellipets name and buy from the retailers above. Related reading: Blundstone boots and why gorpcore took over.
What the numbers say
There are no public financials. I could not identify the owner or operating company, and I found no 2026 news about the brand, so I make no claims about sales or ownership. What is documented is the price ladder: kids’ boots in the €75 to €85 range, collaboration pieces at $220 to $510 new, and a thin resale market where the JW Anderson clog sold below its retail price on StockX.
| Metric | Available? | Notes |
|---|---|---|
| Annual revenue and profit | No | Not found |
| Owner or operating company | No | Not found |
| Retail price range | Yes | €75 kids; $220 to $510 collaborations |
| Resale data | Partly | One StockX sale; eBay asking prices |
Questions
What is Wellipets?
A brand best known for frog-faced green wellington rain boots, which says its history dates to 1983.
Where are Wellipets boots made?
Italy, in the Marche region, according to the brand’s website.
Did Princess Diana dress her children in them?
Media reports and the brand say so; I have not seen a primary source.
What is the JW Anderson collaboration?
An adult frog loafer or clog in green, yellow and blue, on sale from April 20, 2023 at $510 retail.
How much do they cost?
About €75 to €85 for kids’ sizes at one Belgian shop, and $220 to $510 for the adult collaborations.
Are there adult sizes?
Yes through collaborations: JW Anderson in adult sizes and Rust up to UK 11. Check wellipets.com for its current range.
Is there financial data?
No.
Janet Arklis
Janet Arklis is a fashion writer at Street Iconic. She covers streetwear brands, designer collaborations, sneaker culture and footwear, with a focus on how a label’s history, ownership and design choices shape what ends up on the rack. Her guides trace where a brand came from, what it sells and what it costs, and she flags anything she could not verify.
Research support: AI tools working from public sources. Sources are listed at the end of every guide.
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Sources
- Wellipets: official site
- Wellipets: shop
- Wellipets: British heritage
- Wellipets: craftsmanship
- Wellipets: JW Anderson collaboration
- Hypebeast: JW Anderson previews Wellipets
- Grazia: JW Anderson x Wellipets
- Highsnobiety: the frog slides drop
- Tag Walk: launch details
- Inkl: nostalgic return of frog-faced wellies
- Yahoo Lifestyle: JW Anderson frog shoes
- Rust: Wellipets collaboration post
- Vyrus: Rust x Wellipets review
- Level Shoes: frog clogs
- StockX: frog loafers
- Carmi: Frog Wellies
- eBay: Wellipets listings
Street Iconic is independent and not affiliated with Wellipets or JW Anderson. Prices change; figures were checked in November 2026. Product images are from Wellipets. See our Disclaimer and Affiliate Disclosure.
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