What Is Bratz?
Bratz is the fashion doll brand from MGA Entertainment, launched in 2001. MGA announced a 25th anniversary campaign on May 19, 2026, with a podcast, reissued core dolls, designer collaborations and a new album. Here are the plans and the official store prices.
Bratz is spending its 25th year on dolls, music and fashion partnerships, and most of it is on sale at the official store.
The 25th anniversary
License Global reports that MGA Entertainment announced the campaign on May 19, 2026. It includes a weekly podcast, Bratz Chatz, hosted by the characters; a 25th Bratzaversary doll with the designer Gaia, sold on Bratz.com from May 21; Stylin’ Birthdayz dolls with customizable T-shirts; reimagined versions of the 2001 core four; and Bratziez Bling Seriez plush bag charms in blind boxes. Designer collaborations dress the core dolls in high-fashion looks.
Music and partners
The album Bratz Angelz, its first full album since 2008, came out earlier in 2026 and has passed 3.4 million streams, with a deluxe edition due later this year. Licensed partners include The Oodie loungewear and ZEPETO digital avatars, with an activewear partnership planned. A headline says Lilly Lashes launched a limited-edition collaboration for the anniversary on June 30; I did not open it.
Products and prices
These items were in stock on the Bratz store on November 9, priced in US dollars. The Bratzaversary Gaia doll in the banner above was $50.
Bratz First Edition Reimagined Doll Sasha
A reimagined version of a 2001 core doll.
$30
Bratz store · Image: Bratz store
Bratz Stylin’ Birthdayz Doll Cloe
A doll with a customizable T-shirt.
$36.99
Bratz store · Image: Bratz store
Questions
Who owns Bratz?
MGA Entertainment.
When did Bratz launch?
2001.
What is happening for the 25th anniversary?
A podcast, anniversary dolls, designer collaborations and a deluxe album are among the plans.
Who are the core dolls?
Sasha, Jade, Cloe and Yasmin.
How much does it cost?
On the official store, a Pop Starz or Sassy Stampede doll was under $30, a reimagined doll $30 and a Tyla collector doll $75.
Janet Arklis
Janet Arklis is a fashion writer at Street Iconic. She covers streetwear brands, designer collaborations, sneaker culture, gaming and collectibles, with a focus on how a label’s history, ownership and design choices shape what ends up on the rack. Her guides trace where a brand came from, what it sells and what it costs, and she flags anything she could not verify.
Research support: AI tools working from public sources. Sources are listed at the end of every guide.
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Sources
Street Iconic is independent and not affiliated with Bratz or MGA Entertainment. Figures were checked on November 9, 2026. Product images are from the official store. Prices exclude tax. This is not financial advice. See our Disclaimer and Affiliate Disclosure.
