What Is YoungLA? Fitness and Streetwear Brand Guide

YoungLA is a Los Angeles-based fitness and lifestyle apparel brand founded in 2014 by brothers Gurmer and Dashmeet Chopra. It started with gym shorts sold online and grew through fitness influencers and rappers. It reported more than $176 million in revenue in 2024 and opened its first flagship store, at Westfield Topanga in Los Angeles, in early 2026.

Research date: October 24, 2026. YoungLA is private, so most business figures come from interviews and trade media rather than filings. Prices are dated and sourced. Facts are marked as confirmed (the brand or a published interview), third-party (media, retailers, directories) or analysis (my own reading).

A note on fit for this site: YoungLA is an American brand, not Japanese. It is a gym-to-streetwear label whose oversized fits, graphic tees and rapper collaborations put it in the streetwear conversation, and its founders have said anime and cartoon collaborations are in the works.

YoungLA at a Glance

Introduction to YoungLA

YoungLA sells training apparel and everyday streetwear: joggers, tees, hoodies, compression tops and shorts. The founders say their best sellers are performance joggers, tees, hoodies and compression tops (FashionNetwork).

It matters because it grew mainly through social media and fitness creators, then moved into physical retail only after reaching scale. Its pitch is aspirational styling at an accessible price.

Brand History and Background

Before building the brand, the brothers made money online by reselling products on eBay and Amazon, which taught them about pricing, margins and online demand. While testing categories, they saw that men’s fitness apparel was growing fast but was either overpriced or lacked personality. They started with gym shorts and built relationships with fitness influencers and athletes instead of relying on traditional advertising (FashionNetwork).

Origin and Founding Year

YoungLA was founded in 2014. Its first product was gym shorts. Some third-party profiles name the second brother “Robby” rather than Dashmeet, which looks like a naming difference between sources, so I use the names in the FashionNetwork interview.

Founder, Owner and Creative Director

• Founders: Gurmer and Dashmeet Chopra. A brand information page lists Gurmer Chopra as co-founder and CEO.
• Ownership: private. Third-party profiles say the brothers own 100% and took no investors or loans. I could not verify that against filings.
• Creative lead: I found no named creative director.

Headquarters and Country of Origin

YoungLA is an American brand with headquarters in Chatsworth, in the Los Angeles area. The flagship store is nearby at Westfield Topanga. Some third-party profiles say international sales are roughly 30% of revenue, and the founders call Europe a strong year-over-year driver, with at least two annual events there.

Brand Mission, Vision and Philosophy

The brand’s own information page stresses authenticity, confidence and individuality, with quality over quantity. The founders say they want to “challenge what a brand can be” and to deepen community connection with a selective retail strategy rather than mass expansion (FashionNetwork).

Inspiration Behind the Brand

• The gym: Gold’s Gym heritage graphics and a distressed, worn-in look in the collaboration line.
• Los Angeles: the Westfield store uses a Hollywood Hills mural with “YoungLA” replacing the Hollywood sign, plus an orange Lamborghini Aventador at the entrance.
• Hip-hop: partnerships with rappers such as YG, Tyga and Lil Baby (FashionNetwork).

YoungLA and Japanese Streetwear Culture

I found no Japanese operations or partners. The founders said additional collaborations are in the works, including select anime and cartoon franchises, and they have already worked with Batman. For Japanese labels, see our Brands section.

Brand Growth Timeline

Signature Style and Design Identity

• Fit: fitted training pieces and oversized streetwear styles. A customer review calls the sizing “fitted baggy.”
• Look: a distressed, acid-wash finish and heritage graphics in the Gold’s Gym line.
• Colors: classic yellow and black in the Gold’s collection, plus camo and washed tones.

Popular Collections and Product Categories

• Bottoms: performance joggers, cargo joggers, shorts.
• Tops: tees, tanks, compression tops, hoodies and zip-ups.
• Women’s line: W-numbered items such as shorts and camo cargo joggers.
• Collaborations: Gold’s Gym, Batman and others.

Seasonal Collections and Drops

The brand’s own information page highlights limited drops and a direct-to-consumer model. I did not find a published drop calendar. Items carry numeric style codes, such as 2054 and 5162.

Latest Collection and Upcoming Releases

The latest verified line is the Gold’s Gym x YoungLA collection on youngla.com, including layered joggers, immortal joggers, pullovers and zip-ups. I found no dated release calendar. The founders say they are exploring more U.S. stores and international locations, with additional collaborations in the works.

Limited Editions and Exclusive Drops

Limited drops are part of the brand model according to its own page, and the flagship store is a new exclusive retail channel. I did not find numbered editions.

Collaborations with Brands, Artists and Designers

Bestselling and Most Iconic Pieces

The founders say their best sellers are performance joggers, tees, hoodies and compression tops. They also describe the Immortal Joggers as a best-selling style (youngla.com product text). There is no published product-level sales data.

Fabric Quality, Materials and Craftsmanship

The brand lists the Gold’s Gym Throwback zip-up as 100% cotton terry fleece at 460 GSM, with an oversized fit. The Iron Legacy joggers are described as heavyweight fleece. Product pages state materials per item, so check each page.

Manufacturing Location and Production Process

I did not find verified manufacturing locations, so I make no claim. Check each product label. The founders mention a focus on premium materials and new technologies.

Logo, Branding and Signature Details

The YoungLA name appears as the main mark, often paired with Gold’s Gym logos in the collaboration. The store mural reworks the Hollywood sign with the brand name. I did not verify any other label details.

Pricing and Product Categories

Prices below are from youngla.com product pages as seen in October 2026 (U.S. dollars unless noted). Sale prices change often.

Analysis: prices are budget to mid-range for performance apparel, roughly $22 to $72 on the items listed.

Sizing, Fit and Size Guide

Men’s jogger waist sizes on the brand’s chart: 28 inches is S, 30 is S/M, 32 is M, 34 is L, 36 is XL and 38+ is 2XL. Women’s sizes are listed by bust, waist and hips, for example XS at bust 31 to 32 inches, waist 25 to 26 and hips 34 to 35. The brand notes that charts are for reference only and fit may vary by style (youngla.com).

Customer reviews are mixed on fit: one reviewer said a tank was true to size, a hoodie reviewer said it “runs big,” and a women’s jogger reviewer said she should have sized down. Use the product’s chart and model details.

How to Style YoungLA

Analysis, not brand guidance:

• Gym to street: oversized hoodie with tapered joggers and clean sneakers.
• Layering: a boxy tee under a zip-up in a matching wash.
• Retro gym look: Gold’s Gym graphics with plain black or grey basics.

Target Audience and Customer Demographics

The founders describe a young male audience that wants to look strong and stylish, with a women’s line also available. I found no reliable demographic statistics, so I am not giving any.

Popularity in Japan and International Markets

YoungLA sells through regional versions of its site, such as a Mexico store in pesos, and runs events in Europe. I found no Japan-specific data. A third-party profile says international sales are about 30% of revenue, but I could not verify it.

Celebrity Endorsements and Influencer Impact

YoungLA says it built the brand through relationships with fitness influencers and athletes, and it has partnerships with YG, Tyga and Lil Baby (FashionNetwork). I did not verify whether these are paid endorsements or collaborations.

Sustainability and Ethical Manufacturing

I found no published sustainability report, certifications or supply-chain audits, so I make no claims.

Where to Buy Authentic YoungLA

Buy from youngla.com (including regional versions), the Westfield Topanga flagship, or any retailer the brand lists. Secondhand pieces appear on eBay at low prices.

Official Website and Authorized Retailers

• Official site: youngla.com.
• Store: Westfield Topanga, Los Angeles (opened early 2026).
• Other retailers: I did not verify a list of authorized wholesale partners.

How to Identify Authentic vs. Fake YoungLA

I found no official authentication guide and no reported fake-site warnings. Practical steps: buy from the official domain, compare product codes and descriptions with the product page, and be careful with prices far below retail on marketplaces.

Resale Market and Collectibility

Resale values are low. Two completed eBay Germany listings for men’s joggers show sale prices of $24.99 (Young Ambitious Club joggers, sold on a Saturday in September) and $24.98 (Perfect Jogger, with an accepted offer, sold in August), which match 2025 by weekday. A pre-owned drawstring short was listed at $19.99 or best offer. These are used items, so they show a low secondary market and not a collector scene.

YoungLA vs Other Fitness and Streetwear Brands

I collected no comparable competitor prices or figures, so this is qualitative.

Recent News and Brand Developments

• February 13, 2026: first store at Westfield Topanga and founders’ interview.
• 2026: Gold’s Gym x YoungLA collection on sale on the official site.
• 2024: more than $176 million in revenue.

Future Direction and Growth Potential

Analysis only, not a forecast:

• Opportunities: more flagship stores in key U.S. cities, international expansion and franchise collaborations (anime, cartoons).
• Risks: retail costs, dependence on influencer marketing, and competition from larger fitness brands.
• Founders’ stated plan: a selective retail strategy, not mass expansion.

Monthly and Annual Worldwide Sales and Profit Analysis

Business structure

YoungLA is private and publishes no financial statements. The numbers below come from founder interviews and media profiles. They are revenue claims, not audited results.

Reported revenue

A directory (RocketReach) shows $21.3 million of revenue and 119 employees for 2026. That is far below the founders’ own reporting, so I treat it as unreliable and do not use it.

Charts

I did not create monthly or annual charts. There are only two revenue figures, from different quality sources, and no profit data. Plotting two points as a trend, or dividing revenue by 12 for monthly sales, would be misleading.

Data availability

Interpretation

If the figures are right, revenue grew by roughly three quarters between 2023 and 2024, a fast rise for a private brand. But the sources are interviews and profiles, so I treat this as an indication of scale rather than a verified growth rate.

Frequently Asked Questions

What is YoungLA?

A Los Angeles fitness and streetwear apparel brand founded in 2014.

Who owns YoungLA?

It is private and reported to be owned by founders Gurmer and Dashmeet Chopra.

Where is YoungLA based?

Chatsworth, Los Angeles, California.

Is YoungLA a Japanese brand?

No, it is American.

How much revenue does YoungLA make?

More than $176 million in 2024, as reported.

Does YoungLA have a store?

Yes, a flagship at Westfield Topanga opened in early 2026.

How much do YoungLA joggers cost?

$30 to $72 on the listed Gold’s Gym joggers, depending on style and sale.

Does YoungLA run small or big?

It varies by item. Check the chart and reviews, as some hoodies are reported to run big.

What collaborations does YoungLA have?

Gold’s Gym and Batman, plus artist partnerships with YG, Tyga and Lil Baby.

Where can I buy YoungLA?

youngla.com and the Westfield Topanga store.

Related Reading on Street Iconic

Explore more in our Brands, Style Guides, Outfit Ideas and Clothing sections.

Sources

• FashionNetwork: YoungLA opens first store in LA
• RLI: YoungLA opens first store
• youngla.com product pages
• YoungLA brand information page
• Back to Front Show: who owns YoungLA
• Startup Booted: who owns YoungLA

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