What Is Youtooz?

Youtooz is a Vancouver-based collectibles company that makes licensed vinyl figures and plush toys of internet creators, memes, video games, anime and film franchises. It was founded in 2019 by Austin Litman, Austin Long and Mark Prokoudine and sells mostly direct to consumers through limited pre-order drops, with most items priced at $29.99. It reported more than $30 million in revenue in 2021.

Research date: October 24, 2026. Youtooz is private, so financial figures come from media and data-platform profiles rather than filings. Prices are dated and sourced. Facts are marked as confirmed (the company or retailers), third-party (wikis, data sites, blogs) or analysis (my own reading).

A note on fit for this site: Youtooz is Canadian and is a collectibles company, not a clothing label. It fits a streetwear audience because collectible culture, anime and gaming licensing overlap with streetwear drops, and because it makes figures from Japanese franchises such as Yu-Gi-Oh!, Solo Leveling and Fullmetal Alchemist.

Youtooz at a Glance

Introduction to Youtooz

Youtooz makes stylized collectibles, usually in a chibi style with simple features. Its catalogue includes Five Nights at Freddy’s, Fortnite, Hazbin Hotel, Fallout, Plants vs. Zombies, SpongeBob, Scream and Halo figures, plus creator-based items. The company says it wants to “create the joy in anything,” per a fan wiki summary of its tagline.

Its model is limited-time pre-orders. Items are labeled “Limited Time” or “Limited Edition” on the official site, and shipping follows once the pre-order closes.

Brand History and Background

According to a Wikipedia mirror, the company launched over 200 figures and sold over 500,000 figurines in 2020, then reached more than US$30 million in revenue in 2021 with almost 400 new designs. Business Insider profiled a co-founder in 2022 under the headline about a 25-year-old cofounder of a toy company that made $30 million.

Dealroom says co-founder Austin Long’s background in talent management for YouTube gamers shaped the idea of giving online creators a way to monetize their audiences. A fan wiki says the first figure was based on the “Ugandan Knuckles” meme.

Origin and Founding Year

Youtooz was founded in 2019. One wiki dates its first figure to April 2019, and its YouTube channel began on August 10, 2019. A Five Nights at Freddy’s wiki says the company announced its first wave of those figures in December 2021, which is a different milestone, not the founding.

Founder, Owner and Creative Director

• Founders: Austin Litman, Austin Long and Mark Prokoudine.
• Ownership: private. I did not find a verified list of investors. Dealroom lists a profile but the funding details were not available to me.
• Creative lead: I did not find a named creative director.

Headquarters and Country of Origin

Youtooz is Canadian, headquartered in Vancouver (Dealroom). Its Vancouver base is shared with the custom-merch company Makeship, which a Wikipedia entry also describes as Vancouver-based, but I found no connection between them.

Brand Mission, Vision and Philosophy

The company’s stated belief, as quoted by a fan wiki, is that together it can “create the joy in anything.” Dealroom describes the strategy as scarcity and urgency around limited drops for a collector base largely aged 14 to 25. That age range is a third-party description and not verified.

Inspiration Behind the Brand

The inspiration is internet culture: memes, streamers, gaming and online fandoms. Wikipedia lists collaborations with notable internet personalities and public figures, and Dealroom adds partners such as Disney, Paramount and NBCUniversal for licensed franchises.

Youtooz and Japanese Streetwear Culture

Youtooz is not a Japanese label. The Japan link is through licensed anime and game properties. Retailers list Youtooz figures from Yu-Gi-Oh! (Obelisk the Tormentor and The Winged Dragon of Ra), Solo Leveling and Fullmetal Alchemist, and the official site has an Anime collection tab. See our Brands section for Japanese labels.

Brand Growth Timeline

Signature Style and Design Identity

• Look: heavily stylized, chibi-style figures with curved closed eyes, 4 to 5 inches tall (fan wiki).
• Formats: vinyl figures with numbered series (for example #13 and #14 in the Yu-Gi-Oh! range), 9 inch plush and keychains.
• Packaging: boxed items with authenticity features on newer figures (see the authenticity section).

Popular Collections and Product Categories

• Games: Five Nights at Freddy’s, Fortnite, Fallout, Halo, Plants vs. Zombies, Assassin’s Creed, Skylanders, Baldur’s Gate 3 and Call of Duty.
• TV, film and animation: Hazbin Hotel, Smiling Friends, SpongeBob, Scream, Scott Pilgrim, Bad Guys 2, Invincible and Animaniacs.
• Anime: Yu-Gi-Oh!, Solo Leveling and Fullmetal Alchemist.
• Creators and memes: streamer and YouTuber figures and plush.

Seasonal Collections and Drops

Drops are continuous and tied to licensing calendars and holidays. The official site shows sections for Black Friday, Halloween (“Spooktooz 2026,” October 1 to 31) and “Gone Soon” items.

Latest Collection and Upcoming Releases

Recent and upcoming items include Halo vinyl figures (pre-orders September 2026), Dispatch plush (shipping from October 2026) and Animaniacs vinyl figures (fall 2026), plus new pre-orders listed by retailers for October 1. Release dates change with production, so check the item page.

Limited Editions and Exclusive Drops

Items are tagged Limited Time or Limited Edition. Retailers also sell exclusive variants. One retailer lists “Not Mint” figures at a discount, such as a Fortnite Meowscles vinyl figure at $22.49 against $29.99 (Entertainment Earth).

Collaborations with Brands, Artists and Designers

Bestselling and Most Iconic Pieces

No sales rankings are published. The best-documented range by volume is Five Nights at Freddy’s, with 30+ figures from 2021 to 2024 and, as of 2025 per a fan wiki, being the only company to officially release merchandise of characters from Scott Cawthon’s earlier games. That is a fan-wiki claim and not verified.

Fabric Quality, Materials and Craftsmanship

Products are vinyl figures and plush rather than fabric garments. A reseller guide notes real figures have some heft, with clean paint and no obvious mould seams (Shopverse, third-party). I did not find official material specifications.

Manufacturing Location and Production Process

Not verified. I did not find where the figures are made, so I do not state a location.

Logo, Branding and Signature Details

The Youtooz name, a chibi aesthetic and series numbers are the identifiers. Newer figures include a security feature on the box (see below).

Pricing and Product Categories

These are listings seen in October 2026, all in US dollars.

Analysis: the flat $29.99 price across most items makes budgeting simple, but it also means older or sold-out pieces depend on the secondary market.

Sizing, Fit and Size Guide

Not applicable to clothing. Figures are about 4 to 5 inches tall and plush are listed as 9 inch or 12 inch, according to product names.

How to Display Youtooz

Analysis, not brand guidance:

• Display figures in their boxes if you want to preserve secondary-market value.
• Group figures by franchise and series number on shelves.
• Keep vinyl out of direct sunlight to protect paint.

Target Audience and Customer Demographics

Dealroom says the collector base is largely aged 14 to 25. I could not verify that figure, so I treat it as an unconfirmed description.

Popularity in Japan and International Markets

Youtooz sells internationally via its website and retailers. Entertainment Earth and Jays Toys and Games (U.S.) carry it, and a Russian-language outlet reports prices in rubles, which suggests an international audience, but I found no country-level sales data.

Celebrity Endorsements and Influencer Impact

Influencers are central to the model, since many products are figures of creators, and Wikipedia lists collaborations with notable internet personalities and public figures. I did not verify payment terms.

Sustainability and Ethical Manufacturing

I found no published sustainability report, certification or factory audit, so I make no claims.

Where to Buy Authentic Youtooz

Buy from youtooz.com or established retailers such as Entertainment Earth, Jays Toys and Games and Popmarket. A reseller blog also names Shopville as a verified partner, but I did not verify that independently.

Official Website and Authorized Retailers

• Official site: youtooz.com.
• Retailers seen: Entertainment Earth, Jays Toys and Games, Popmarket.

How to Identify Authentic vs. Fake Youtooz

• Look-alike sites exist. A site at youtoozfigures.com shows $29.99 items on a $6.00 “sale.” The official site is youtooz.com. I could not verify any link between that domain and the company, so treat it as unverified and avoid it.
• Security code on the box. A reseller guide says newer figures (made after 2021) include a holographic scratch-off or barcode on the bottom of the box. That is a third-party claim and not from Youtooz, so confirm with the company if in doubt.
• Price check. Real figures rarely sell far below retail, even secondhand.
• Quality. Sloppy paint, bleed or mould seams are warning signs.

Resale Market and Collectibility

Limited items can trade above retail, but I did not collect completed-sale data, so I give no resale prices. The retailer discount on a “Not Mint” figure shows damaged-box pieces sell below retail.

Youtooz vs Other Collectible Brands

I collected no comparable prices, so this is qualitative.

Recent News and Brand Developments

• September 5, 2026: Halo pre-orders open.
• October 1, 2026: Spooktooz 2026 begins.
• April 2026: Dispatch plush pre-orders.
• March 2026: Animaniacs figures announced.

Future Direction and Growth Potential

Analysis only, not a forecast:

• Opportunities: expanding licenses (Warner Bros., Halo, Dispatch) and plush.
• Risks: licence cancellations (the Apex Legends line was canceled in 2023 per a fan wiki), counterfeits and dependence on a few franchises.
• Open question: whether the company adds apparel. None is announced.

Monthly and Annual Worldwide Sales and Profit Analysis

Business structure

Youtooz Inc. is a private Canadian company. It publishes no financial statements that I could find. The figures below come from media and a data platform, not from filings, and no profit figure is available.

Reported revenue and units

Charts

I did not create monthly or annual charts. There are only two revenue points, from sources of different quality, and no profit data. Plotting them as a trend would imply more certainty than exists. The two figures do show that reported revenue grew by about a third between 2021 and 2023 (calculated), but treat that as indicative only.

Data availability

Frequently Asked Questions

What is Youtooz?

A Canadian company that makes licensed vinyl figures and plush based on internet culture, games and media.

Who founded Youtooz?

Austin Litman, Austin Long and Mark Prokoudine, in 2019.

Where is Youtooz based?

Vancouver, Canada.

How much do Youtooz figures cost?

Most figures and 9 inch plush are $29.99.

Is Youtooz Japanese?

No. It is Canadian, with licensed anime products.

Does Youtooz make Yu-Gi-Oh! figures?

Yes. Retailers list Obelisk the Tormentor and The Winged Dragon of Ra.

How much revenue does Youtooz make?

Over US$30 million in 2021 and a reported US$40 million in 2023.

Where can I buy authentic Youtooz?

youtooz.com or established retailers.

How can I spot a fake?

Check the official domain, look for a box security code on newer figures, and be careful with prices far below $29.99.

Does Youtooz make clothing?

I could not verify a Youtooz apparel line.

Related Reading on Street Iconic

Explore more in our Brands, Style Guides and Clothing sections.

Sources

• Wikipedia: Youtooz
• Dealroom: Youtooz
• Youtooz official site
• Entertainment Earth: Youtooz
• iXBT Games: Halo figures
• Shopverse: Youtooz authenticity checks

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