“Clothing should make you feel something not just wear something.” This simple yet profound idea defines the essence of Advisory Board Crystals (Abc.), a brand that has reshaped what it means to wear streetwear in the age of mindfulness and creativity. Founded in Los Angeles in 2015 by Remington Guest and Heather Haber, Advisory Board Crystals is more than just a clothing label, it’s an evolving conversation among art, culture, and identity.
Born from the intersection of spirituality and street culture, the brand’s name reflects its unique foundation combining wellness, consciousness, and artistic exploration. With every hoodie, T-shirt, or handcrafted crystal charm, Abc. Creates not just fashion pieces but emotional experiences that connect wearers to a broader cultural movement.
In this article, you’ll discover how Advisory Board Crystals rose from an indie art-inspired label to one of the most intellectually engaging brands in modern streetwear. We’ll explore its origins, its fusion of art and fashion, the meaning behind its designs, and the cultural collaborations that made it a standout name for a new generation of creators and collectors.

The Founder’s Story of Advisory Board Crystals

The story of Advisory Board Crystals (Abc.) begins with two creative minds Remington Guest and Heather Haber who turned a shared passion for art, culture, and consciousness into one of the most distinctive streetwear brands of the 21st century. Both founders came from creative, nontraditional backgrounds that naturally blended design, music, and mindfulness.
Before starting the brand in 2015, Remington and Heather weren’t typical fashion insiders. The guest had worked within Los Angeles’s creative scene, deeply connected to art and music communities, while Haber had experience in branding, visual design, and holistic wellness culture. Their relationship both personal and professional — gave birth to a brand that mirrors their lifestyle and worldview: spiritual, artistic, and experimental.
The idea for Advisory Board Crystals was born from an unlikely source a crystal healing session that sparked a deep conversation about mindfulness, creativity, and how clothing could channel emotion. They saw fashion not as a commodity but as an energetic exchange, a way to transmit positive intention through design. This unique philosophy would soon become the DNA of Abc., where each piece carried meaning, symbolism, and even hidden digital layers for collectors to discover.
In its early stages, the brand faced the usual creative struggles, small production runs, niche audiences, and limited exposure. But what set Abc. Apart was its authentic storytelling and the emotional depth behind every release. Their designs weren’t chasing hype; they were building a culture around awareness and connection.
Guest and Haber also drew inspiration from cultural pioneers who blurred the lines between streetwear and art, including Virgil Abloh, Shawn Stussy, and James Jebbia. Virgil Abloh, in particular, shared a mutual respect with the founders, acknowledging how Abc. Elevated streetwear into something cerebral and emotionally intelligent. Much like Abloh’s Off-White, Advisory Board Crystals transformed everyday garments into conceptual art pieces that provoke thought as much as they attract attention.
Rooted in Los Angeles’ creative ecosystem, Abc. Embodies the city’s unique energy—part surf culture, part art studio, part meditative retreat. Through their shared vision, Remington Guest and Heather Haber turned Advisory Board Crystals into more than a brand: they created a movement where fashion becomes a reflection of self-discovery, creativity, and cultural awareness.

The Birth of the Advisory Board Crystals Brand

When Advisory Board Crystals (Abc.) officially launched in 2015 in Los Angeles, California, it entered a streetwear scene dominated by logos, hype drops, and exclusivity. Yet, founders Remington Guest and Heather Haber weren’t trying to compete with that energy — they wanted to create something far more introspective. Their concept was rooted in mindfulness, emotional storytelling, and the belief that clothing could be a form of energetic expression.
In its earliest days, Advisory Board Crystals embodied DIY street culture. Guest and Haber worked out of small studios, hand-dying shirts and hoodies, experimenting with colour gradients, and embedding symbolic designs. Instead of traditional marketing, the brand relied on word of mouth, Instagram visuals, and a growing network of artists, musicians, and creatives who resonated with its message of consciousness and creativity.
Each early collection came in limited drops, often accompanied by handwritten notes, QR codes, and hidden messages features that made customers feel part of a private, almost spiritual community. Unlike mainstream streetwear, which was built around hype cycles and resale value, Abc focused on experience, emotion, and narrative. Every garment felt like a personal artefact rather than a mass-produced item.
What truly set Advisory Board Crystals apart was its fusion of art, science, and spirituality. The founders blurred the line between a streetwear label and an art collective. Their packaging included crystals and wellness cards; their website felt more like a conceptual gallery than a fashion store. This creative rebellion against industry norms drew the attention of fashion insiders and cultural tastemakers seeking something more profound than surface aesthetics.
The brand’s first significant moment came when Virgil Abloh publicly praised their work, recognising Abc. as part of a new wave redefining streetwear’s intellectual edge. Around the same time, artists and influencers like Kanye West and Frank Ocean began wearing their pieces, propelling the brand into the cultural spotlight.
From that point, Advisory Board Crystals was no longer a hidden gem — it became a movement that bridged fashion, consciousness, and art, standing as proof that streetwear could still carry meaning in a world driven by trends.

Advisory Board Crystals Aesthetic & Design Philosophy

At its core, Advisory Board Crystals (Abc.) is not just about what you wear — it’s about what each piece means. The brand’s aesthetic and design philosophy are built on a foundation of artistic storytelling, spiritual symbolism, and a mindful approach to craftsmanship. Every garment becomes a medium for self-expression, inviting wearers to connect with something beyond the surface.

Signature Colors, Symbols, and Motifs

The visual identity of Advisory Board Crystals is instantly recognisable a mix of tie-dye gradients, iridescent hues, and subtle pastel tones that mirror the calming yet psychedelic energy of crystals and cosmic balance. Many pieces incorporate geometric patterns, energy symbols, and textual graphics that hint at mindfulness, science, and human consciousness. The recurring use of purple and soft blue shades symbolises spirituality and introspection, while contrasting neon details reflect creativity and modern awareness.

Design Influences: Where Art Meets Subculture

ABC.’s design language draws heavily from modern art, architecture, skate culture, and minimalism. The founders often cite their fascination with conceptual artists like Donald Judd and spatial designers like James Turrell, whose work explores perception and light themes that naturally echo in the brand’s dye techniques and fabric treatments. This artistic influence merges seamlessly with the laid-back energy of Los Angeles streetwear, creating a perfect balance between urban authenticity and intellectual design.

Materials, Silhouettes, and Construction

Each Advisory Board Crystals piece is meticulously crafted, often in premium cotton fleece, heavyweight jersey, or garment-dyed fabrics. Their hoodies and tees feature boxy, relaxed silhouettes that emphasise comfort and individuality. Details like hand-finished stitching, signature woven labels, and hidden QR codes elevate even the simplest hoodie into a collectable artefact. These subtle, tech-inspired touches often linking to digital experiences or brand archives show Abc.’s commitment to merging fashion and digital storytelling.

The Narrative Behind Each Collection

Every Advisory Board Crystals collection tells a story, one that blurs the lines between emotion, awareness, and cultural commentary. Whether referencing mental health awareness, the healing power of nature, or the intersection of science and spirituality, each release invites introspection. The garments aren’t designed to shout for attention; they’re made to spark reflection and connection.

Balancing Fashion, Function, and Statement

Abc. achieves an exceptional balance between style and substance. The clothing is wearable and functional, but it carries intellectual depth, the kind that invites conversation. By combining artistic expression, craftsmanship, and emotional storytelling, Advisory Board Crystals has created a distinctive aesthetic that challenges what streetwear can represent: a bridge between creativity and consciousness.

Advisory Board Crystals Key Collections & Best-Selling Pieces

Throughout its journey, Advisory Board Crystals (Abc.) has built a portfolio of collections that transcend seasonal trends. Each release captures a chapter of the brand’s evolving philosophy exploring themes of consciousness, digital connectivity, and artistic expression. From their earliest capsule drops to global collaborations, every Abc. collection feels like an intimate conversation between art, emotion, and community.

Milestone Collections

One of the brand’s first defining releases was the AW18 “Cement” collection, which introduced Abc.’s conceptual approach to streetwear. The line featured neutral tones, experimental dyeing techniques, and embedded patches symbolising “foundation and grounding” — themes that reflected both personal stability and creative growth.
Following that, the SS20 “Urban Exploration” collection pushed boundaries by merging technical streetwear with mindful design. Drawing inspiration from architecture and city life, the line featured versatile outerwear, pocket-heavy hoodies, and experimental materials that redefined modern functionality.
The “Internet Energy” series became another cultural landmark, exploring humanity’s connection to technology and consciousness through coded messages and digital storytelling. These collections weren’t just fashion statements they became philosophical experiences.

Best-Selling and Signature Pieces

Among Abc.’s most recognisable designs are its signature tie-dye hoodies, particularly the Gradient Logo Hoodie, Energy Colour Hoodie, and Peace Portal Crewneck. These pieces have become collector favourites due to their vibrant hand-dyed finishes, spiritual symbolism, and limited availability.
Their caps, totes, and accessories often featuring embroidered crystal symbols and QR-coded tags reflect the brand’s attention to storytelling in every detail. Even their minimalist tees, with reflective or hidden text prints, carry layers of meaning for fans who value both subtlety and depth.

Why They Became Iconic

What makes these pieces iconic isn’t just design it’s the narrative behind them. Advisory Board Crystals crafts garments that speak to awareness, emotion, and individuality. The exclusivity of limited runs and organic word-of-mouth hype made early drops nearly impossible to obtain. When celebrities like Frank Ocean, Travis Scott, and Kendall Jenner began wearing the brand, it elevated Abc. from underground to a cultural phenomenon.
Today, Advisory Board Crystals’ pieces are regarded as must-have artwear wearable expressions of consciousness and creativity that continue to redefine modern street fashion.

Advisory Board Crystals Collaborations & Partnerships

Collaboration has always been at the heart of Advisory Board Crystals (Abc.), not as a marketing tool, but as a creative dialogue. For founders Remington Guest and Heather Haber, partnerships are an opportunity to fuse art, consciousness, and streetwear into new forms of cultural expression. Over the years, the brand has joined forces with some of the most respected names in fashion, music, and art each collaboration reflecting Abc.’s deep-rooted belief that clothing can serve as a bridge between ideas and communities.

Major Collaborations and Creative Vision

One of ABC.’s standout partnerships came with Nike, where the brand infused mindfulness and individuality into athletic streetwear. The collaboration showcased experimental colour gradients and thought-provoking design elements merging Nike’s sports heritage with Abc.’s meditative aesthetic. It was a visual representation of energy and movement, aligning perfectly with both brands’ focus on performance and self-expression.
Another significant collaboration was with Converse, where Advisory Board Crystals reimagined the iconic Chuck 70 silhouette through the lens of spiritual symbolism and hand-finished detailing. The sneakers featured subtle embroidered motifs and gradient soles blending everyday wearability with metaphysical storytelling.
ABC also partnered with Levi’s, creating limited-edition denim jackets and pants that incorporated hand-dyed techniques, sustainability messages, and coded design elements. The project symbolised balance between old and new honouring Levi’s heritage while channelling Abc.’s forward-thinking vision.

Limited Editions and Viral Moments

Each collaboration was released in minimal quantities, often accompanied by interactive packaging or digital experiences. These drops went viral on social media, with collectors and influencers praising the depth and artistry of each design. Advisory Board Crystals’ collab hoodies and sneakers frequently sell out within minutes, further cementing their status as cult objects of creative streetwear.
One particularly viral moment came when Virgil Abloh shared his admiration for the brand’s conceptual approach calling Abc. a pioneer of “streetwear with a soul.” That acknowledgement connected Abc. to a broader creative audience and solidified its reputation among fashion insiders.

Expanding Into New Audiences

Through its collaborations, Advisory Board Crystals reached far beyond traditional fashion circles. The brand gained traction among musicians, digital artists, and luxury consumers who resonated with its emotional storytelling and intellectual design. These partnerships not only broadened its reach but also reinforced its identity as a cultural curator, a brand that unites art, mindfulness, and modern streetwear into a coherent vision.
In every collaboration, Abc. Stays true to its essence: meaning-driven design that transforms fashion into a shared experience of creativity and consciousness.

Advisory Board Crystals Cultural Impact & Global Influence

Few modern streetwear brands have managed to seamlessly merge intellect, spirituality, and aesthetics as Advisory Board Crystals (Abc.) has. Beyond fashion, Abc. Represents a movement of awareness a conscious shift in how the younger generation views clothing, creativity, and community. Its designs resonate not only for their visual appeal but for their underlying message: that self-expression can be both personal and purposeful.

Influence on Youth Culture, Music, and Design

Advisory Board Crystals has deeply influenced youth culture and design thinking, inspiring a wave of creators who view fashion as an emotional language. Its presence in the music scene worn by artists like Frank Ocean, Travis Scott, and Kid Cudi — has made Abc. Synonymous with a thoughtful, introspective form of cool. For these musicians, Abc. It isn’t just apparel; it’s a form of storytelling that aligns with their own creative philosophies.
The brand’s use of spiritual symbolism, coded graphics, and minimal branding appeals to a generation seeking authenticity in a world saturated by commercial noise. Abc. Invites its audience to question, feel, and connect, not just consume.

A Message of Conscious Rebellion

While many streetwear labels celebrate rebellion through visual loudness, Advisory Board Crystals practices a quieter kind of revolution, one rooted in mindfulness, inclusivity, and cultural curiosity. Its message transcends class and race, emphasising community over exclusivity. Through limited drops and digital storytelling, the brand redefines what luxury can mean not a status symbol, but a state of awareness.

Position in Luxury Streetwear and Comparison to Peers

Within the evolving landscape of luxury streetwear, Abc. Stands shoulder to shoulder with icons like Off-White, Fear of God, and Comme des Garçons (CDG). Yet it distinguishes itself through emotional depth and conceptual artistry. Where Off-White focuses on industrial design language and Fear of God elevates minimalism, Advisory Board Crystals infuses spirituality and narrative into every piece.
By transforming streetwear into a medium of human connection, Abc. has earned its place as one of the most philosophically progressive brands of the decade. It doesn’t just reflect culture it reshapes it, inviting wearers to become part of a global dialogue that unites fashion, art, and consciousness.

The Brand Today & Future Vision

Today, Advisory Board Crystals (Abc.) stands as one of the most innovative voices in modern streetwear, continuing to evolve its blend of fashion, consciousness, and creativity. Under the direction of founders Remington Guest and Heather Haber, the brand has matured into a multidisciplinary platform, one that moves fluidly between apparel, digital storytelling, and cultural dialogue.
ABC.’s current direction focuses on sustainability, Transparency, and emotional design. The brand continues to experiment with eco-friendly materials, small-batch production, and garment recycling initiatives that align with its core philosophy of mindful creation. Instead of mass production, Advisory Board Crystals champions intention over volume, ensuring that every piece carries meaning, energy, and artistic integrity.
Recent projects have pushed the brand deeper into the intersection of art and technology. Abc. has explored digital storytelling through interactive QR-coded garments, augmented reality experiences, and limited-edition drops that unlock online archives or creative collaborations. This fusion of fashion and tech reflects the brand’s desire to expand consciousness in both the physical and digital worlds.
In the cultural space, Abc. has continued to collaborate with artists, museums, and wellness initiatives, proving its commitment to creativity with purpose. The label’s community-driven philosophy has transformed its audience from consumers into collaborators, people who engage, reflect, and contribute to the broader mindful fashion narrative.
Looking ahead, Advisory Board Crystals envisions a future where streetwear becomes a tool for awareness and collective progress. Guest and Haber have expressed their goal of “creating products that start conversations rather than trends,” hinting at more immersive projects that merge sustainability, art, and human experience.
As fashion continues to evolve toward greater meaning and responsibility, Advisory Board Crystals remains a pioneer not chasing the culture but shaping it. Its future lies not just in what it creates, but in how it inspires a generation to think, feel, and connect through the clothes they wear.

Conclusion

From its humble beginnings in Los Angeles to becoming a global symbol of mindful creativity, Advisory Board Crystals has redefined what streetwear can represent. Its journey — guided by founders Remington Guest and Heather Haber — shows how fashion can transcend trends and evolve into a platform for art, emotion, and cultural awareness. Unlike many brands that chase hype or celebrity validation, Abc. Stands out for its depth, storytelling, and spiritual undertones, offering a sense of purpose in every piece.
What makes Advisory Board Crystals truly unique is its fusion of consciousness and craftsmanship — blending design, technology, and introspection into wearable art. It has inspired a new generation of creators who value meaning as much as aesthetics, proving that streetwear can be both intellectual and inclusive.
As the fashion landscape continues to shift toward authenticity and sustainability, Advisory Board Crystals’ legacy will remain one of innovation, awareness, and artistic rebellion. More than a brand, it is a reminder that clothing can express not just who we are but who we aspire to become.

Timeline: Brand Evolution

Here’s a table you can drop into your blog (for example in Markdown or HTML) that outlines key milestones from founding to today:

Feel free to adjust the 2018/2024 entries with more specific collection names or dates if you track them down.

2. Infographic: Key Collabs & Design Timeline

Here are suggestions and prompts to build an infographic, plus some image references:

Points you could include in the infographic:

• The founding year “2015” and concept (crystals + streetwear).
• Early tie-dye/infused dye signature.
• 2018: Major visibility, full collection drop.
• 2020: Pelican collaboration.
• 2021: Launch of Abc. 123.
• 2022-23: Major collabs with e.g., Swarovski Creators Lab. (see image turn0image0).
• 2024-25: Emphasis on sustainability, tech-enabled garments (QR codes, augmented reality experiences).
• Visual icons for each (e.g., crystal motif, tie-dye hoodie, sneaker silhouette, tech-graphic).

You can design the infographic using a tool like Canva or Illustrator, using the timeline entries above.

3. Quote Box

Here are a few standout quotes from the founders which you could set off in a styled box on your blog:

“We don’t just want to be like everyone else, selling things just to sell things. We do things in a different way.” Remington Guest (co-founder) Mr Porter

“In an era of mass production and disposability, we advocate for a return to mindful consumption.” Advisory Board Crystals “About” page Advisory Board Crystals+1

“The universe has been conspiring in magical ways for us.” Heather Haber & Remington Guest on the founding story of Abc. Vogue+1

You can use these as pull-quotes, styled with large font or background highlight for visual emphasis.

Top 15 FAQs About Advisory Board Crystals (Abc.) Streetwear Brand

1. What is Advisory Board Crystals?
Advisory Board Crystals (Abc.) is a Los Angeles–based streetwear label founded in 2015 by Remington Guest and Heather Haber. The brand blends spirituality, art, and consciousness with premium streetwear design.

2. Who founded Advisory Board Crystals?
The brand was founded by Remington Guest and Heather Haber, a couple who met by chance in an UberPool a story that has become part of Abc.’s mythology.

3. Why is it called “Advisory Board Crystals”?
The name reflects the brand’s origin as a crystal-healing project before evolving into a full fashion label. The founders wanted the brand to represent both guidance (“Advisory Board”) and spirituality (“Crystals”).

4. What makes Advisory Board Crystals different from other streetwear brands?
Unlike most streetwear labels, Abc. merges fashion, wellness, and consciousness, with garments often infused with actual crystals, energy concepts, and hidden messages.

5. Where is Advisory Board Crystals based?
It’s headquartered in Los Angeles, California, where the brand continues to hand-dye and craft limited-run pieces.

6. What are Abc.’s most iconic products?
Their tie-dye hoodies, crystal-infused sweatshirts, and signature patch tags that often contain hidden QR codes or digital certificates are among the most sought-after pieces.

7. What does the Abc. 123 line mean?
Abc. 123 is a sub-label offering minimal, functional basics everyday hoodies, tees, and sweatpants made with high quality materials and more accessible pricing.

8. Which celebrities wear Advisory Board Crystals?
The brand has been worn by Kendall Jenner, Kanye West, Justin Bieber, Travis Scott, and Virgil Abloh, among others.

9. Has Abc. collaborated with other brands?
Yes collaborations include Swarovski, Pelican, Marvel (Fantastic Four capsule), and even a Nike Air Force 1 raffle project.

10. Is Advisory Board Crystals sustainable?
The founders advocate small-batch production, recycled fabrics, and mindful consumption, aligning with a sustainability-driven philosophy.

11. Where can I buy Advisory Board Crystals clothing?
You can purchase directly from their official site advisoryboardcrystals.com or from select luxury retailers like SSENSE, Farfetch, and Feature.

12. How limited are Abc. drops?
Most drops are extremely limited and sometimes one-of-a-kind. Some are released through secret codes or time-sensitive online events.

13. Does Abc. only make streetwear?
While rooted in streetwear, the brand extends into art, culture, and tech often integrating AR experiences, coded labels, and wellness themes.

14. What’s the message behind Advisory Board Crystals?
The brand’s message centers on self-awareness, mindfulness, and creative freedom encouraging people to explore their own identity through design and energy.

15. What’s next for Advisory Board Crystals?
Future goals include expanding into digital fashion, sustainable innovation, and more crossovers between art, science, and spirituality.

For collaborations, press, or inquiries, contact us at streeticonic1@gmail.com.